Privacy Policy

This policy explains how your personal data is collected and used when you visit ashfordandhale.co.uk or place an order. We process personal data in accordance with the UK General Data Protection Regulation and the Data Protection Act 2018.

Who we are

Ashford & Hale is owned by AEPGEM Global LLC, which is the seller of all goods sold through this website and the data controller for customer and order data.

Data controller: AEPGEM Global LLC
Company registration number: 2026-001959877
Address: 30 N Gould St Ste R, Sheridan, WY 82801, United States
Email: info@ashfordandhale.co.uk

Data processing and advertising services are managed by Logos Ecom LLC, which operates this website and is responsible for website operations, digital marketing and advertising on our behalf.

The data we collect

• Order data: your name, delivery address, billing address, email address, telephone number where you provide one, and your order history.
• Payment data: payment details are entered directly with our payment providers. We do not see or store full card numbers.
• Correspondence: the content of messages you send us through the contact form or by email, including any attachments.
• Technical data: IP address, browser and device information, pages viewed and the site you arrived from, collected through cookies and similar technologies.
• Marketing data: your email address, where you choose to subscribe to our emails, and information about how you interact with our adverts.

How we use it and our lawful basis

• To process and deliver your order, including sending order confirmations and dispatch and tracking updates. Lawful basis: performance of a contract.
• To handle returns, refunds and customer enquiries. Lawful basis: performance of a contract, and our legitimate interest in supporting our customers.
• To keep accounting and tax records. Lawful basis: compliance with a legal obligation.
• To prevent fraud and protect the security of our website. Lawful basis: our legitimate interest in operating the store securely.
• To send marketing emails. Lawful basis: your consent, which you may withdraw at any time using the unsubscribe link in any email.
• To measure how our website and our advertising perform. Lawful basis: your consent for non essential cookies.

Who we share your data with

We share personal data only where it is necessary to operate the store:

• Logos Ecom LLC, which operates the website and manages data processing, digital marketing and advertising on our behalf.
• Shopify Inc, which provides and hosts our online store and processes orders on our behalf.
• Payment providers, including Shopify Payments and the digital wallet providers shown at checkout, which process your payment.
• Fulfilment and delivery providers, which receive the delivery details needed to dispatch and deliver your order.
• Email, analytics and advertising providers, used to send order updates, to answer your enquiries and to measure the performance of our website and adverts.
• Our professional advisers, and public authorities where disclosure is required by law.

We do not sell your personal data.

International transfers

AEPGEM Global LLC is established in the United States, and some of the providers listed above operate outside the United Kingdom. Where personal data is transferred outside the United Kingdom, we rely on the UK International Data Transfer Agreement, or on the UK Addendum to the EU Standard Contractual Clauses, so that your data continues to receive an equivalent level of protection.

How long we keep your data

• Order and transaction records: 7 years, to meet accounting and tax requirements.
• Customer service correspondence: 3 years from the date of the last contact.
• Marketing data: until you unsubscribe or ask us to delete it.
• Technical, analytics and advertising data: up to 26 months.

Your rights

Under UK data protection law you have the right to be informed about how your data is used, to access your data, to have inaccurate data corrected, to have your data erased, to restrict processing, to object to processing, to data portability, and to withdraw consent at any time where processing is based on consent.

To exercise any of these rights, email info@ashfordandhale.co.uk. We will respond within one month.

Complaints

If you are not satisfied with how we have handled your personal data, you have the right to complain to the Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, telephone 0303 123 1113, ico.org.uk.

Cookies

Our website uses cookies that are strictly necessary to operate the store, such as keeping items in your basket and completing checkout. With your consent we also use cookies that help us understand how the site is used and how our advertising performs.

You can accept or decline non essential cookies through the banner shown on your first visit, and you can block or delete cookies at any time through your browser settings. Blocking strictly necessary cookies will prevent parts of the store from working.

Children

Our store is not intended for children and we do not knowingly collect personal data from anyone under 16.

Changes to this policy

We may update this policy from time to time. The version published on this page is the one currently in force.